The heartbeat of Houston reverberates through the dust clouds kicked up at the Houston Livestock Show and Rodeo, an iconic event that consistently ropes in massive crowds year after year. As experienced marketing creatives in Houston, the team at MARION has had the privilege of witnessing firsthand the marketing brilliance behind this annual spectacle.

Houston Livestock Show and Rodeo Success

In 2022, the Houston Rodeo had an incredible year, pulling in a whopping $190 million in revenue. It’s a testament to the event’s popularity and the fantastic experiences it offers to the community.

2023 was another huge hit, bringing together over 2.5 million attendees! The exciting mix of rodeo fun, great entertainment, and community spirit made it a must-attend event for folks in and around Houston.

Marketing the Houston Rodeo

As many of us already know, the Houston Rodeo is a cultural phenomenon, blending traditional rodeo events, world-class entertainment, and a carnival atmosphere. But what keeps this colossal event at the forefront of the city’s consciousness? It’s the rodeo’s unwavering commitment to strategic advertising.

Multiple Demographic Appeal

The Houston Livestock Show and Rodeo isn’t only about bull riding and country music. It brings together people from all backgrounds. Some come for the action-packed rodeo events. Others love the concerts, carnival rides, or family exhibits. And let’s be honest—the food is a huge draw. No matter what brings people in, the event keeps them coming back. That’s why rodeo advertising works. It reaches a wide audience with different interests.

Scholarships & Grants

The Houston Rodeo’s annual distribution of millions of dollars in scholarships serves as a marketing strategy by not only demonstrating a commitment to community welfare and education but also fostering a positive and loyal relationship with the local population.

This philanthropic effort not only enhances the rodeo’s reputation but also generates positive publicity, attracting sponsors and attendees who appreciate the organization’s dedication to supporting educational opportunities for the community’s youth. When people see an event investing in the future, they support it!

Partnerships & Sponsors

The Houston Rodeo brings in major sponsors like Coca-Cola and Verizon, but local businesses play a huge role too. National brands add credibility and funding, while hometown sponsors make the event personal. When a Houston-based company partners with the rodeo, it deepens its roots in the community. Rodeo advertising creates an opportunity to connect with an audience that’s already engaged.

Diverse Entertainer Lineup

Country, hip-hop, Tejano, pop; the Houston Rodeo lineup has something for everyone. A mix of artists means more ticket sales, media coverage, and social media buzz. Every night draws in a different crowd, keeping energy high throughout the event. For businesses, rodeo advertising taps into that excitement, giving brands exposure to thousands of attendees from all over.

Pre-Rodeo Events

Engaging activities like the Annual Go Texan Parade and Bar-B-Que Contest generate positive word-of-mouth advertising. Attendees share their experiences with friends and family, creating a buzz that extends beyond the event itself, effectively promoting the rodeo.

Additionally, these pre-rodeo events typically attract media coverage, providing the Houston Rodeo with additional exposure. News outlets — both local and potentially national — cover these festivities, further amplifying the rodeo’s reach and generating interest among a broader audience.

Make Houston Work for Your Business with MARION

Houston is full of opportunity. The Houston Rodeo proves how the right marketing can bring people together and build lasting connections. Imagine what a smart strategy could do for your business.

MARION helps businesses connect with the right audience through digital marketing, branding, and strategic partnerships. Local shop or growing company, we create marketing that sticks.

Contact us today to explore how our B2B marketing services can lasso in success for your business!

As the Texas film scene continues to grow, it’s not just filmmakers who are reaping the benefits — businesses and brands have an opportunity to shine, too. The intersection of marketing and the film industry presents a unique chance to align your company with creative projects, tap into new audiences, and build partnerships.

The Rise of Texas as a Film Hub

Texas has long been a desirable location for filmmakers due to its diverse landscapes, talented workforce, and favorable production costs. Over the last decade, however, the Texas film industry has seen a notable boom. Cities like Austin, Dallas, Houston, and even smaller towns have become sought-after destinations for independent filmmakers and major studios. With its sprawling desert landscapes, bustling urban centers, and lush countryside, Texas offers a wide variety of backdrops that can stand in for nearly any location.

Statewide initiatives like the Texas Film Commission’s production incentives have further fueled this growth. By offering financial incentives and tax rebates for film and television productions, Texas has attracted major projects like The Texas Chainsaw Massacre reboot, TV shows like Fear the Walking Dead, and even portions of blockbuster films like The Tree of Life and Boyhood.

Austin, in particular, has emerged as a creative hotspot. With high-profile events like SXSW and the Austin Film Festival, the city has become a mecca for independent filmmakers and media professionals. Filming for the second season of 1923, a Yellowstone spin-off, is even set to take place in Austin this year.

Sponsorships

One of the simplest ways to tap into the Texas film scene is through event sponsorships. Film festivals, premieres, and local screenings offer plenty of opportunities for brands to sponsor events that attract a captive audience. By aligning your brand with an exciting, creative project, you can increase brand visibility and positive associations with the arts and entertainment community.

For example, sponsoring a Texas film festival allows you to connect with film lovers, creatives, and influencers, all while showcasing your brand in a fun setting. Things like branded swag, logo placements, or even a custom booth at the event can create lasting impressions and increase your reach in key markets.

Digital Campaigns

Beyond the screen, brands can ride the wave of excitement around Texas-based films with digital marketing campaigns. As productions are announced or films premiere, brands can create campaigns that tie into the buzz surrounding these projects. You could run a social media contest that asks fans to guess key locations in a Texas film or offer special promotions tied to a movie release.

Using hashtags, behind-the-scenes content, and exclusive interviews with filmmakers or cast members can boost engagement and create a narrative that your audience connects with. Use local film releases as a springboard to amplify your digital presence while celebrating the growth of Texas’ entertainment industry.

Local Partnerships

Finally, consider how you can collaborate with local film projects on a more community-focused level. Working with Texas-based production teams or supporting local independent filmmakers not only boosts your brand but also strengthens your ties to the local creative community. Hosting events, offering your space or resources to productions, or even providing local businesses as filming locations can go a long way in building goodwill and generating brand awareness.

The Bottom Line

As the Texas film industry grows, so do the opportunities for businesses to step into the spotlight. From event sponsorships to digital campaigns, brands can tap into the booming Texas film scene to grow their marketing efforts and gain visibility. The opportunities to boost your brand are endless!

Want to read about another Texas trend? Check out our blog on the rise of Western wear and how it’s making waves in 2024!

The passion for football runs deep in Texas. High school, college, or pro — every game draws in thousands of fans, creating a vibrant atmosphere that businesses can tap into. Here, we’ll show you how to align your marketing with this upcoming football season and score some wins for your business.

The History of Marketing and Football

The relationship between advertising and football season has quite a history. Since the early days of televised football games, brands have recognized the massive potential of reaching a captive (and enthusiastic) audience. The Super Bowl, in particular, has become synonymous with groundbreaking commercials that often steal the spotlight alongside the game itself.

Over the decades, companies have leveraged football’s immense popularity to create memorable campaigns that resonate with viewers. From iconic TV ads to stadium sponsorships and everything social media, the history of advertising during football season shows how brands have evolved to capture the passion and attention of fans. And today, with the rise of digital platforms, the possibilities for creative football-themed marketing campaigns are endless, allowing businesses to engage audiences in new and innovative ways.

Marketing Campaign Ideas for Football Season

Football season is the perfect time to get creative with your marketing campaigns. The excitement, the camaraderie, and the sheer passion of fans create a unique environment where brands can make a big impact. Here are four creative marketing ideas to help your brand this football season.

1. Fan Loyalty Program

Create a football-themed loyalty program where customers earn points for every purchase, just like a team earns points for every touchdown. Points could be redeemed for game-day merch, exclusive discounts, or even tickets to a local game. This not only boosts sales but also keeps customers engaged throughout the season.

2. Local Team Sponsorship

Partner with a local high school or college football team and sponsor their games. Offer branded merchandise, set up a booth at games, or run special promotions for fans. This not only aligns your brand with the football season but also deepens your connection to the community.

3. Game Day Recipe Contest

Host a contest where customers submit their “best game day recipes.” Feature the winning recipes on your website’s blog, social media, or even in your office. This ties your brand to the football season and encourages user-generated content that you can share.

4. Tailgate Kit Giveaway

Create a branded tailgate kit that includes everything fans need for the perfect game day: snacks, branded gear, drinkware, and more. Run a giveaway campaign where customers can enter to win by making a purchase or sharing your content on social media. This not only promotes your brand but also enhances the game day experience for winners.

Score Big with MARION’s Marketing Expertise

Now is the time to gear up, get in the game, and make the most of this prime marketing opportunity.

At MARION, we specialize in creating tailored strategies that resonate with your audience and drive results. Whether you want to fully outsource your marketing or just need help with a design project, we’re here to help. Get in touch with our team today!

With the 2024 Summer Olympics just around the corner, it’s time to delve into the history of Olympic advertising strategies and uncover the marketing magic behind this colossal event. Let’s explore how the Olympics have evolved into a masterclass in branding and what businesses can learn from these timeless strategies.

The Evolution of Olympic Advertising

The history of Olympic advertising showcases a remarkable journey from simple sponsorships to cutting-edge digital campaigns that captivate a global audience. Here’s how it started:

Early Beginnings: The First Modern Olympics

The inaugural modern Olympics in 1896 had little to no advertising. The focus was purely on the competition. As the Olympics grew in popularity, so did the marketing opportunities.

The Emergence of Sponsorships

The 1928 Summer Olympics in Amsterdam marked the beginning of corporate sponsorships, with Coca-Cola being one of the first major brands to partner with the Olympics. This collaboration set the stage for future advertising endeavors, demonstrating the potential for brands to reach a global audience.

The Television Era

The 1960 Rome Olympics were the first to be broadcast live on television, revolutionizing how people experienced the games. This new medium provided brands with unprecedented access to millions of viewers worldwide. The television era paved the way for iconic Olympic commercials and sponsorship deals.

The Digital Age

The 2000 Sydney Olympics introduced the world to the digital age of Olympic marketing. With the advent of the internet, brands could engage with audiences through online platforms, creating interactive campaigns and real-time updates.

The 2024 Summer Olympics: What’s New?

The Summer Olympics are not just a global sporting event; they are a marketing spectacle that captures the world’s attention.

• Sustainability and Inclusivity – The 2024 Summer Olympics in Paris are set to emphasize sustainability and inclusivity. Brands aligning with these values can create campaigns that resonate with the audience’s growing concern for social and environmental issues.
• Technological Innovations – Expect to see cutting-edge technology integrated into marketing campaigns, from augmented reality experiences to AI-driven personalized content. The 2024 Olympics will be a showcase of how technology can enhance audience engagement.
• Localized Campaigns – With the rise of local content consumption, brands are tailoring their campaigns to specific regions, ensuring cultural relevance and deeper connections with local audiences.

Key Marketing Strategies of the Olympics

You have to appreciate how the Olympics manage to get the whole world glued to their screens every couple of years. But what exactly is their marketing team doing to achieve this? Let’s take a look.

Leveraging Global Reach

The Olympics are watched by billions of people worldwide, making them a prime opportunity for brands to showcase their products on a global stage. Brands leverage this reach to create memorable campaigns that resonate with diverse audiences.

Storytelling and Emotion

Olympic advertising often focuses on storytelling, highlighting the journeys of athletes and the spirit of competition. This emotional appeal fosters a connection between the audience and the brand, creating lasting impressions.

Multi-Platform Campaigns

Modern advertising strategies utilize multiple platforms, including television, social media, and digital content, to create integrated marketing campaigns. This multi-platform approach ensures that the message reaches the audience wherever they are.

Ambush Marketing

While official sponsors have exclusive rights, other brands often engage in ambush marketing to associate themselves with the Olympics without being official sponsors. This tactic requires creativity and careful execution to avoid legal repercussions while still capturing the audience’s attention.

Lessons for Your Business

1. Build a Strong Narrative – Just like Olympic advertisers, your business can benefit from storytelling. Create a compelling narrative that connects with your audience on an emotional level.
2. Embrace Multi-Platform Strategies – Utilize various platforms to reach your audience. Consistent messaging across TV, social media, and digital content can amplify your brand’s presence.
3. Stay Relevant and Authentic – Align your marketing strategies with current trends and values, such as sustainability and inclusivity. Authenticity in your messaging can build trust and loyalty among your customers.

Ready to Elevate Your Marketing Game?

Inspired by the Olympic marketing strategies? At MARION, we bring the same level of creativity and execution to help your business shine. Let’s create a gold-medal-worthy marketing campaign together. Contact us today to get started!

For local businesses, SXSW represents more than just a week-long event — it’s an opportunity to showcase their unique offerings to a global audience and capitalize on the influx of visitors to the city. Find out how businesses in Austin can use SXSW to boost their marketing efforts and connect with attendees.

What is SXSW?

SXSW, or South by Southwest, is an annual conglomerate of film, interactive media, and music festivals and conferences held in Austin, Texas, during March. It’s renowned for its diverse programming, attracting industry professionals, influencers, and enthusiasts from around the world.

The Marketing Potential at SXSW

In 2023, over 345,000 people attended the SXSW Conference & Festivals and SXSW EDU.

With the right approach, SXSW can serve as a launching pad for your brand to make a lasting impact in the hearts and minds of festival-goers.

It’s a huge marketing opportunity with several advantages:

• Global Audience – With attendees from various industries and countries, SXSW provides a platform to reach a diverse and influential audience.
• Innovation Hub – It’s a hotspot for innovation and cutting-edge technology, making it an ideal space to showcase new products, services, and ideas.
• Networking – The event facilitates networking with industry leaders, potential partners, and customers, fostering valuable connections.
• Brand Exposure – Participating in SXSW can significantly increase brand visibility through sponsorships, events, and media coverage.
• Trendsetting – Being associated with SXSW allows brands to align themselves with trends and emerging technologies, positioning them as forward-thinking and relevant.

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SXSW Marketing Tips for Local Businesses

Overall, SXSW presents a unique opportunity for Austin area businesses to try new creative marketing tactics, connect with a global audience, and stay at the forefront of industry trends. But where do you start?

Embrace the Festival Spirit.

During SXSW, Austin businesses embrace the festival spirit by offering special promotions, themed events, and exclusive discounts to attract attendees.

From restaurants and bars to boutiques and art galleries, businesses across the city deck out their storefronts with SXSW-themed decorations and signage to capture the attention of passersby.

Host Engaging Events and Activations.

Many Austin businesses seize the opportunity to host their own events and activations during SXSW, ranging from live music performances and art exhibits to product launches and networking mixers.

By curating unique experiences that align with the festival’s themes and interests, businesses can attract a diverse audience and generate buzz around their brand.

Collaborate with SXSW Partners and Sponsors.

Partnering with SXSW organizers, sponsors, and fellow businesses allows Austin-based companies to amplify their marketing reach and access exclusive opportunities.

Whether through co-branded promotions, sponsored stages, or collaborative marketing campaigns, partnerships play a big role in maximizing exposure and driving foot traffic.

Connect with Local Influencers and Brand Ambassadors.

Austin is home to a vibrant community of influencers, content creators, and brand ambassadors who can help businesses amplify their message during SXSW.

By partnering with local tastemakers and thought leaders, businesses can tap into their networks and leverage their online presence to reach a wider audience of festival-goers.

Provide Authentic Austin Experiences.

One of the many advantages that Austin businesses have during SXSW is their ability to offer authentic, local experiences that resonate with visitors.

Whether it’s serving up Texas barbecue, showcasing live music performances, or highlighting local artists and artisans, businesses can leverage their unique identity to attract and engage attendees.

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MARION Marketing Services in Austin, Texas

Ready to elevate your brand’s presence in Austin, Texas? Let MARION’s expert marketing services be your guide to success! Whether you’re looking to dominate the local market during SXSW or year-round marketing support, our team is here to help. Don’t miss out on this opportunity to stand out and thrive in one of the nation’s fastest-growing business hubs!

Reach out today to learn how we can tailor our strategies to your Austin business.

In a world where ads change faster than you can say “billboard,” Buc-ee’s has it all figured out. They’ve made billboards not just a pit stop for information but a part of the adventure. And honestly, who wouldn’t want to pull over for a beaver promising the best restrooms and snacks in the Lone Star State? It’s a billboard game-changer, Texas-style.

Buc-ee’s Billboard Marketing Strategy

Buc-ee’s billboards are not just ads; they’re landmarks. Whether you’re cruising down the highway at 80 mph or stuck in traffic, you can’t help but notice the promise of clean restrooms and colossal snacks just a few exits away. And the beaver mascot? Iconic. Buc-ee is the road trip companion you never knew you needed!

Size Matters

You can’t miss them, and you definitely can’t forget them. What makes them effective? Well, first off, they’re massive. You know how they say everything’s bigger in Texas? Well, Buc-ee’s creative marketing team took that seriously, especially when it comes to billboards.

The billboards are often oversized, featuring Buc-ee himself – the beaver mascot – along with bold and playful messaging. These billboards serve as miniature invitations to experience the larger-than-life world of Buc-ee’s.

Fun Messaging

Buc-ee’s is known for its creative and attention-grabbing billboard marketing campaigns. Here are some examples that have garnered attention in the past:

• YOU HAD ME AT HODWY
• IT’S A TEXAS THANG
• THE BEAVER MADE ME DO IT
• IT’S ALL ABOUT THE BRISKET, BABY
• RISK IT FOR THE BRISKET
• RESTROOM HALL OF FAME

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Strategic Placements

Strategically located along major highways and interstates, Buc-ee’s billboards capture the attention of road-trippers and commuters alike. The placement is not just about visibility. It’s about ensuring that potential customers are enticed at precisely the right moment – when they’re making decisions about where to stop for gas, snacks, and a break.

Consistent Branding

Buc-ee’s billboards aren’t just ads; they’re a continuation of the brand’s personality. But what’s fascinating is that they somehow manage to look the same year after year, and it works.

The beaver mascot is a constant presence, and the billboards echo the same friendly, humorous, and welcoming vibe that customers experience inside the stores. This consistency builds a strong corporate identity and creates a connection with the audience.

Urgency and Enticement

Buc-ee’s billboards often feature limited-time promotions and exclusive offerings. This creates a sense of urgency and entices passersby to make an impromptu stop at the nearest Buc-ee’s. Whether it’s a special deal on snacks or a reminder of the next clean restroom oasis, the billboards play on the immediate needs and desires of travelers.

Community Engagement

Some Buc-ee’s billboards go beyond advertising the store; they engage with the local community. Announcements of store openings, community events, or even playful messages related to local happenings contribute to Buc-ee’s image as a friendly neighbor, despite its massive size.

 

 

 

 

 

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What Can We Learn from Buc-ee’s Billboards?

As businesses explore ways to stand out, there’s much to glean from Buc-ee’s successful and playful approach to traditional marketing. By focusing on clean design, clever messaging, and strategic placements, the gas station has taught us that effective marketing is about making a lasting impression. Buc-ee’s turned the mundane billboard concept into a dynamic tool for engaging with their audience.

The strategic use of size, placement, branding, urgency, and community engagement has transformed these roadside advertisements into an integral part of the Buc-ee’s experience. As travelers hit the road, they can’t help but be drawn into the world of Buc-ee’s, one billboard at a time.

Stand Out with MARION Marketing Services in Texas

Ready to take your marketing to the next level? Look no further! MARION offers outsourced marketing services right here in Texas. Whether you’re aiming for viral billboards or want to elevate your overall brand presence, our team has the creativity and expertise to make it happen.

Contact us today to explore how MARION can transform your marketing game.

Apple, a name synonymous with innovation, has a rich history of product launches that have shaped the tech landscape and consumer culture. These events have become iconic not only for their unveiling of groundbreaking products but also for their masterful marketing strategies. Let’s take a journey through time to explore some of the most successful Apple product launches, key moments, and how their creative marketing approach has evolved over the years.

Why Are Apple Events So Successful?

Apple’s events have achieved unparalleled success due to their exceptional marketing strategies. By creating anticipation, weaving compelling narratives, and engaging the audience with live demonstrations, Apple crafts an experience rather than just a product launch.

Their emphasis on simplicity, user-centricity, and ecosystem integration fosters brand loyalty. Furthermore, Apple’s commitment to consistency in branding and post-event content ensures a lasting impact. These elements, combined with their knack for surprise and delight, make Apple’s events not only memorable but also a benchmark in the world of marketing.

Apple’s Product Launches Over the Years

Let’s take a stroll down memory lane and explore the fascinating history of Apple’s iconic product launches.

The Macintosh (1984)

The Macintosh’s launch during the 1984 Super Bowl is legendary. Directed by Ridley Scott, the “1984” commercial depicted a dystopian future and introduced the Macintosh as a symbol of liberation. This groundbreaking ad set the stage for Apple’s innovative marketing approach by associating their products with rebellion against the status quo.

The iPod (2001)

Apple’s launch of the iPod marked the beginning of a music revolution. The sleek device and the “1,000 Songs in Your Pocket” campaign redefined how we listened to music. Apple’s shift toward simplicity and elegance in product design and marketing was evident.

The iPhone (2007)

Steve Jobs introduced the first iPhone in a memorable keynote address. The “Apple Reinvents the Phone” tagline was fitting for a device that revolutionized communication, entertainment, and productivity. Apple’s marketing emphasized the iPhone’s user-friendly interface and ecosystem.

The iPad (2010)

Apple’s iPad launch showcased the device’s versatility with the tagline “A Magical and Revolutionary Device.” Their marketing strategy focused on how the iPad could fit seamlessly into various aspects of users’ lives, from work to entertainment.

The Apple Watch (2015)

The Apple Watch launch brought wearable technology into the mainstream. Apple’s marketing approach emphasized health and fitness, positioning the watch as a vital companion for a healthier lifestyle. They also highlighted its fashion-forward design.

The AirPods (2016)

Apple’s AirPods transformed the wireless audio industry. Their “Wireless. Effortless. Magical.” campaign emphasized the ease and convenience of AirPods. The distinctive design became an iconic symbol of wireless audio.

The M1 Chip (2020)

Apple’s transition to using its M1 chip in Mac computers was groundbreaking. Their marketing focused on performance, energy efficiency, and the idea of “Apple Silicon,” highlighting their control over hardware and software integration.

Marketing Lessons We Can Learn from Apple Events

Apple’s product launches are more than just unveilings; they are masterclasses in marketing. These events have consistently set the standard for creating excitement, anticipation, and consumer engagement. Here are some valuable marketing lessons we can learn from Apple’s event playbook:

1. Create Anticipation

Apple’s ability to generate buzz long before an event is a marketing triumph. By releasing teasers and cryptic invitations, they build anticipation and curiosity.

Lesson: Start generating excitement well in advance of your product or event launch.

2. Storytelling Matters

Apple doesn’t just introduce products; they tell stories. Whether it’s the underdog narrative of the Macintosh or the transformative impact of the iPhone, their storytelling resonates emotionally.

Lesson: Craft a compelling narrative that connects with your audience on a personal level.

3. Simplicity Sells

Apple’s minimalist design philosophy extends to their event presentations. Clean visuals, simple messages, and a focus on the product are key.

Lesson: Keep your marketing materials and messaging clear and concise.

4. Surprise and Delight

Apple often surprises audiences with unexpected announcements or features. These surprises generate excitement and keep the audience engaged.

Lesson: Incorporate an element of surprise or novelty in your marketing campaigns.

5. User-Centric Focus

Apple emphasizes how their products will enhance users’ lives. They showcase real-world applications and benefits, making it about the customer, not just the product.

Lesson: Highlight the value your product or service brings to your customers.

6. Demonstrations and Hands-On Experience

Apple events often include live demonstrations, allowing the audience to see products in action. They understand the power of “show, don’t tell.”

Lesson: Whenever possible, let your audience experience your product or service firsthand.

7. Ecosystem Emphasis

Apple events highlight how their products seamlessly integrate into an ecosystem, reinforcing brand loyalty.

Lesson: Showcase how your products or services complement each other for a holistic customer experience.

8. Engage the Audience

Apple encourages audience participation through live demos, Q&A sessions, and interactive elements. They make viewers feel like part of the event (and create word-of-mouth marketing).

Lesson: Engage your audience actively to create a sense of community and involvement.

9. Post-Event Content

Apple doesn’t stop at the event; they release follow-up content, videos, and product guides.

Lesson: Continue engaging with your audience after the event to maintain interest and support.

10. Consistency is Key

Apple’s events maintain a consistent brand identity, from their iconic white stage to their presenters’ attire. This consistency reinforces their brand image.

Lesson: Ensure your marketing materials align with your corporate identity for a cohesive message.

Examples of Brands that Nail New Product Launches

Apple isn’t the only company known for hosting major product releases with big events to generate excitement and anticipation.

• Nintendo: Nintendo Direct presentations are a regular way for Nintendo to announce new games, consoles, and updates for its popular franchises.
• Samsung: Samsung often holds “Unpacked” events to launch new flagship Galaxy smartphones, tablets, and other consumer electronics.
• Google: Google hosts “Made by Google” events to unveil its latest smartphones and other hardware products like the Google Home, Nest, and Pixelbook.
• Microsoft: Microsoft organizes events like “Microsoft Surface” launches to showcase new Surface devices, including laptops, tablets, and accessories.
• Tesla: While not traditional events, Tesla’s product unveilings, especially for new car models and features, have garnered significant attention and excitement.

Craft Extraordinary Marketing Campaigns with MARION

Apple’s success in marketing goes beyond their products; it’s in how they present and communicate them. By incorporating these lessons into your digital content strategy, you can captivate your audience and build excitement around your brand and offerings. At MARION, our expert team is here to transform your vision into reality, so don’t wait any longer. Reach out now, and let’s make marketing magic happen together!

Set up a consultation to take the first step.

When it comes to marketing, goals and objectives are terms that are often used interchangeably. However, understanding the difference between these two is essential for setting up effective marketing strategies and achieving success in any business endeavor.

In a nutshell, goals tell you where you’re going instead of how you’ll get there, and objectives are specific and measurable milestones that must be achieved to reach a goal.

What Are Marketing Goals?

A marketing goal is a broad aim toward which your efforts are directed. Marketing goals don’t have to be specific. Because of their open-ended nature, setting only marketing goals is not ideal for achieving something in your business.

To gain a better understanding, let’s look at a few examples of marketing goals:

• I want more customers to visit my website.
• I want to rank on page one of Google.
• I want a massive social media following.

While these goals tell us what we want to accomplish, they don’t tell us how to get it. Despite this, knowing how to set marketing goals is important because they lay the foundation for your marketing endeavors.

What Are Marketing Objectives?

Where marketing goals are broad statements, marketing objectives are measurable and specific. The best way to describe an objective is with SMART acronym:

An objective is created when you meet the requirements of the SMART acronym. To get a better idea, let’s look at a few examples of marketing objectives:

• We need to create 50 customers from 5,000 leads within the next six months from our marketing efforts to reach our revenue goals of $200,000.
• We want to achieve the number one rank for “Big Screen TV” because it drives an estimated 1,000 visitors to our website monthly.
• We want to grow our Instagram account by 50,000 followers in the next five months to coincide with our new product launch.

Objectives are the stepping stones to reaching your marketing goals. They lay out the specific steps needed so you can take action. Learn how to set marketing objectives.

Understanding Marketing Goals vs. Objectives

A marketing goal is a broad target that you hope to achieve. A marketing objective is an actionable short-term step that you execute. You must design and implement several objectives to achieve your overarching marketing goal.

How to Set Marketing Goals

Before creating your objectives, you need to set your marketing goals. Let’s look at the process of creating goals for your organization so that you can lay the groundwork for your future marketing campaigns.

1. Review Your Mission Statement with Your Team

Do you know your mission statement? Your mission statement defines why you’re in business in the first place, and it should drive your entire marketing strategy. So, as you define your marketing goals, ask yourself whether it helps you to fulfill your mission statement.

2. Set Your Marketing Targets

Ask yourself this one question — “What does my business hope to accomplish?” Essentially, this is the ultimate goal your marketing team strives to accomplish by the end of an upcoming period.

If you’re setting a short-term goal, you might consider the next quarter. A mid-range goal might account for the next year, and a stretch goal might be set for five years from now.

3. Develop a Marketing Strategy

The next step is to set up a marketing strategy. The strategy you put in place should help you achieve your goals. Let’s look at marketing strategy components you could implement to meet your marketing goals and objectives:

• Generate leads by creating a blog that delivers helpful content.
• Create social media pages to promote your blog.
• Use paid advertising to reach out to new customers.
• Implement a long-term SEO strategy to rank well in Google to drive organic traffic.

From this point, you can go into more detail on how you plan to implement each step.

4. Tie in Your Marketing Objectives

We’ve already discussed the differences between marketing goals and objectives. Now you must tie the two together through the strategy. For example, let’s say your marketing goal is to increase your conversion rates by 50% in 12 months.

One corresponding piece of your marketing strategy is implementing an SEO strategy that helps you rank well in Google and generate organic traffic. A marketing objective you can implement to support your strategy and reach your goal would be to optimize your nine main organic landing pages for specific keywords so that they make it into the top five spots on Google.

Perhaps you want to deliver on this objective by optimizing three pages per month over the first quarter to reach your 12-month goal in time. Remember, where goals are broad, objectives are specific.

5. Measure the Results

The last step is one of the most important. You need to figure out how you intend to measure your results, so your marketing department can present progress reports and learn from the data.

Download your free eBook about the six marketing metrics your boss actually cares about!

You must also establish how often you intend to receive these reports (weekly, monthly, quarterly). Once you’ve figured out your timetable, you must determine the specific KPIs (key performance indicators) you intend to track.

You may be tempted to track every marketing KPI you can, but try to sort out the metrics most relevant to your business. Once you’ve identified what those are, you’ll be much more focused as you move forward tracking your results.

How To Set Marketing Objectives

Once you’ve set up your marketing goals, you’ll have to set up marketing objectives (as mentioned in Step 3 above) to help you accomplish those goals.

1. Learn How Much Revenue You Need from Your Marketing Campaigns

Let’s say your business generated $5,000,000 in sales last year. Next year you set marketing campaign goals to scale up your sales by 50%. Your marketing objectives must be structured to generate $7,500,000 ($5,000,000 x 1.5) in sales over the next 12 months.

2. Identify How Many Sales You Need to Reach Your Revenue Goals

To make this determination, divide your revenue targets by the value of your average sale. Therefore, if you need to generate $7,500,000 and your average sale is $100,000, you will need to close 75 customers over the next year.

3.  Identify How Much Traffic You Need to Achieve Your Goals

To reverse engineer your traffic numbers, you need to determine your traffic-to-lead conversion rate and lead-to-customer conversion rate based on historical data.

Let’s say that data from the previous three years shows that your average traffic-to-lead conversion rate is about 0.5%, and your average lead-to-customer conversion rate is 5%. This means you’ll need 1,500 leads to reach 75 customers and 300,000 visitors to reach 1,500 leads.

At the end of the day, you need to drive approximately 300,000 visitors to your site over the next year if you hope to reach 75 customers.

There are several important assumptions you make while using the above data. Two of which:

1. You plan to generate traffic in the same manner that you have during the past three years (from which you’ve calculated your averages).
2. Your pricing and promotions are still set up so that your average sales will be consistent with the previous year’s.

4. Set Up Benchmarks

Keep in mind that the process of setting up marketing goals is not quick. It takes time to build momentum. That’s why you should set up quarterly benchmarks to track your progress. As you build momentum, set your benchmarks higher and higher for each quarter.

Therefore, the second quarter should be set higher than the first, the third should be higher than the second, and the fourth should be the highest of them all. For example, if you intend to drive 70,000 visitors to your website during the first quarter, you should drive 72,500 in the second, 77,500 in the third, and 80,000 in the last.

Implementing Marketing Goals vs. Objectives for Your Business

As you set up your marketing goals and your marketing objectives, you’ll find there’s always room for improvement. Your marketing strategy won’t be perfect the first time, but that’s why you track metrics so you can improve as you go along. As you move forward, you’ll identify the strengths and weaknesses of your marketing strategy, and you can make adjustments until you achieve your overarching goal.

Exceed Your Marketing Goals and Objectives with MARION

If you need help achieving your marketing goals and objectives, we can help you. MARION is a full-service marketing agency that offers internet marketing services, graphic design firm services, and traditional marketing services.

Looking to take your marketing efforts to the next level? Contact our team today.

Corporate brand identity is a key factor in the success of any business. A well-developed corporate identity can help differentiate your business from competitors, create trust and loyalty among customers, and increase brand recognition.

What Is Corporate Identity?

At the root of your corporate identity is your logo, your symbol to the world of what your company stands for. When your customers see your branding, they are reminded of all their experiences with your company; what they have seen, read, heard, and felt about your company.

It is critical, then, that your brand elements reflect the nature and spirit of your company in a positive way from the moment your logo leaves the drawing board and enters the marketplace. As your brand grows, your logo reflects your identity.

Corporate Identity vs. Brand Identity

Corporate identity and brand identity are two terms that are often used interchangeably but have distinct meanings.

• Corporate identity is the way a company presents itself to the outside world. It includes things like logos, color schemes, fonts, and more.
• Brand identity is how a company wants to be perceived by its customers. It consists of elements such as mission statements, taglines, core values, and other aspects that help differentiate it from its competitors.

Both corporate identity and brand identity are important for any business to succeed in the long run. They help create a unique image for the company in the minds of consumers and also ensure that all communication with customers is consistent across all channels.

How Do I Improve My Corporate Identity?

While building corporate identity in a healthy way, always include your logo and the other aspects of your organization’s design – colors, tagline, graphical elements – in all your communications and in all media. Your marketing communications messages and value proposition must be consistent in all media. These consistent visual and verbal representations of your company in print collateral, on the Internet, video, and multimedia will nourish your brand and nurture your corporate identity.

Marketing Plan

Following marketing research, the experts at MARION can help you determine your customers’ needs and, with an integrated marketing campaign, attract and retain more and more satisfied customers to grow your business.

Website Design

Your website reflects your corporate brand identity online. Persuasive content, graphics, and navigation all work in harmony to make your site a standout success. Don’t hold back while investing in your corporate custom website design in Houston because it’s often your brand’s first chance to position itself in a potential customer’s mind.

Search Engine Optimization (SEO)

Search engine optimization gets your site ranking highly on search engines and your corporate identity found on the web. Spending time and even money on SEO services is a way to make sure that your brand is showcased to the most relevant audience when they need your expertise the most.

Digital Marketing

Internet marketing boosts your web presence. Spread your brand across search engines, raise your brand visibility, and increase traffic to your site through online website marketing and a sound digital strategy.

Brand Building

MARION offers services in support of your brand management practices and developing a strong brand-building methodology. We can teach and guide or provide turnkey brand-building services depending on your unique needs and business goals.

Logo Design

Logo design is at the root of building your corporate identity, image, and brand. Your customers associate the qualities of your company with your logo. Investing in Houston logo design services can amplify your brand in a highly positive way.

Video Production

Enhance your brand, record events, facilitate training, instruct for safety, and promote your products and services with corporate video productions.

3D Animation

3D animations add dimension and life to your corporate identity. A great tool to impress your customers by creating animated images of a proposed reality.

Printed Brochures

Your corporate capabilities brochure expresses your corporate brand identity in print. Improve your brand development strategy with great graphics and persuasive, to-the-point text within your company brochure or catalog design.

3D Graphic Design

3D graphic designs and illustrations add dimension to your corporate identity. A great tool to impress your customers by creating images of a proposed reality.

Public Relations

Media relations, community relations, public affairs, crisis communications, issue management, and public speaking all impact your corporate identity.

Develop Your Corporate Identity with MARION Integrated Marketing

MARION Integrated Marketing provides a comprehensive suite of services to help you develop your corporate brand identity. From logo design to website development, MARION will work with you to create an image that conveys the values and objectives of your company. With our expertise in marketing strategy and creative design, we can help you develop a unique corporate identity that stands out from the crowd!

Contact MARION today to speak with one of our experts about how our marketing agency in Houston can help build your brand and grow your bottom line.

Simply put, the purpose of marketing is to create awareness of a product, service, or event. Creative marketing is one of the most interesting and desirable aspects of marketing, as it can be used to convey a message through creativity. It brings customers to the company’s product and helps them keep their attention. It’s a proven way to boost conversion rates!

What is Creative Marketing?

Creative marketing is not just about coming up with catchy slogans or designing an attractive logo for a company. Instead, it involves using tools such as music, sound effects, symbols, and images to make consumers interested in buying a product.

Why Creative Marketing Matters Today

Creative advertising is an essential part of the modern marketing industry. It’s more than just an additional ingredient—it’s at the core of everything businesses do today. Creative marketing is crucial to the success of any company because it’s all about changing perceptions and connecting with potential customers on a new level.

Creativity has always been considered an essential resource in marketing, but it has taken on greater significance in recent years. With the rise of social media, consumers are bombarded with messages about products and services every day. To stand out, marketers must be innovative and creative in their marketing campaigns to gain attention and interest from potential buyers.

Check out these creative, successful social media campaigns.

The Challenge of Creativity in Marketing

Creativity is the cornerstone of marketing. It is one of the most critical aspects of an organization’s marketing efforts. A creative mind is what separates a good marketer from a great marketer. In addition, a creative mind can help build up ideas that are not only effective but also refreshing. 

As the digital environment continues to change, marketers are faced with increasing challenges regarding creativity. Marketing in an online environment is much different than traditional marketing, which poses some unique obstacles for marketers looking to be creative in their work.

The emergence of AI writers has made marketers’ jobs more streamlined and efficient as they can focus on what they are best at — creativity and emotions — rather than wasting time on technical skill sets and research.

How to Foster Creativity in Your Marketing Efforts

Did you know that 75% of individuals believe they are not living up to their creative potential? Becoming more creative can be challenging, as developing your artistic skills takes time and effort. It won’t happen overnight! However, the following tips will help you tap into your right brain and increase your creativity in marketing:

• Brainstorming: Brainstorming is a great way to develop new ideas for your product. You can do it alone or in a group, but ensure all participants are active and engaged.
• Ask yourself: When was the last time you went out of your comfort zone? Trying new things will give you fresh ideas and perspectives that you never imagined before.
• Bring the team together: Put together a creative task force of people with different backgrounds and skill sets. They will be able to provide different views and experiences that can be used for breakthrough marketing ideas.

What Creative Marketers Do Differently Than Traditional Marketers

Creative marketing is about individual creativity and the uniqueness of your product. Creative marketers rely on their wits, intuition, and skills to get where others can’t.

Traditional marketing is about tactics, techniques, and best practices. Traditional marketers use strategic methods to get your attention in crowded markets, but these techniques aren’t as effective as they once were. To truly get in front of people these days, you need to be creative.

Elevate Your Brand with a Creative Marketing Agency

To recap, creative marketing is a type of marketing that focuses on creativity and emotions. It is an effective tool used by businesses to generate new ideas and fresh perspectives while still engaging with customers. Creative marketing will never replace traditional forms of marketing. However, it can complement them in a way that brings out the best in both.

Simply ‘being creative’ isn’t always as easy as it sounds. Luckily, our digital marketing agency is here to help! The team at MARION has been serving Texas businesses for over 40 years. We’ve taken a creative approach to developing custom marketing plans for various industries. Check out MARION’s design portfolio to see what our creative designers can do.

Contact us today to learn how we can help your business grow by incorporating a creative strategy into your marketing project.