Category: Digital Marketing
Digital marketing covers a wide variety of areas, from social media and content to SEO and strategy. We cover all of these topics and more in our digital marketing archive. Stay tuned for the latest insights!
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OptiMole: Optimize for Free
Read more >: OptiMole: Optimize for FreeFree. I love that word. But, when I see it with plugins or WordPress themes, call me skeptical. Consider automated image optimization plugins. Sure, the free tier of any of the popular plugins help to optimize images somewhat and, depending on your unique situation, may produce a worthwhile reduction in …
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So, Let’s Talk About the Peloton & Aviation Ads
Read more >: So, Let’s Talk About the Peloton & Aviation AdsIf you haven’t seen the Peloton holiday ad yet (are you living under a rock?) we’ll give you a quick brief. The ad, titled “The Gift That Gives Back” shows a husband gifting his slim wife a $2,000+ Peloton stationary bike for Christmas. It then shows a sequence of different …
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Using Press Releases in Your Marketing Strategy
Read more >: Using Press Releases in Your Marketing StrategyWith all the other brand development strategies available, press releases have fallen to the wayside in recent years. However, a press release can be a very effective tool for marketers. It just takes a little extra work to make it stand out. In this blog post, we discuss the different …
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15 Low-Cost Marketing Ideas for Small Business Owners
Read more >: 15 Low-Cost Marketing Ideas for Small Business OwnersAs a small business owner, you may have limited resources when it comes to marketing. Small business marketing is all about getting creative – there are countless things you can do to stretch your dollar, especially with the Internet so readily available. In this blog post, we’ve compiled our favorite …
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Website Homepage Content Ideas – What to Write
Read more >: Website Homepage Content Ideas – What to WriteWhen creating an effective business website, one of the most important elements to think about is the first thing your potential clients will see – the homepage! Your website’s homepage is often the first thing your potential customers will see. 4 Questions Your Website Homepage Needs to Address In his …
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LinkedIn’s New Forecasted Results in Campaign Manager
Read more >: LinkedIn’s New Forecasted Results in Campaign ManagerLearn how this new tool is helping marketers build better campaigns. Last month, LinkedIn announced the release of new advertising tools designed to help marketers better target their paid campaigns. Among them is a feature that allows for much more robust audience forecasting. Read on to learn how LinkedIn has …
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5 Ways to Use Instagram Stories for Business Marketing (With Examples!)
Read more >: 5 Ways to Use Instagram Stories for Business Marketing (With Examples!)What Are Instagram Stories? Instagram released the Stories feature in August of 2016, where users could upload multiple photos and videos to their personal “story” separate from their feed that would disappear after 24 hours. Fortunately, this Facebook-owned tool offers BIG opportunities for marketing with Instagram stories for business. Instead …
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The Gutenberg Block Editor Revisited
Read more >: The Gutenberg Block Editor RevisitedSoon, I wonder, will web design companies and developers be going from mockup to live page without coding a custom template for every layout variation on a website? Will expensive and slow page building plugins be a thing of the past? In this article we will look at some features …
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Why B2B Businesses Should Be on LinkedIn
Read more >: Why B2B Businesses Should Be on LinkedInIn today’s day and age, social media plays a major role in a business’s marketing strategy. For B2B companies, LinkedIn is woven into the fabric of the modern social media landscape — it’s the tool industry leaders turn to when they need to make meaningful business connections. Today, we’ll be …