{"id":10363,"date":"2017-05-01T09:01:51","date_gmt":"2017-05-01T14:01:51","guid":{"rendered":"https:\/\/www.marion.com\/?page_id=10363"},"modified":"2017-06-12T11:50:20","modified_gmt":"2017-06-12T16:50:20","slug":"austin-catalog-design","status":"publish","type":"page","link":"https:\/\/www.marion.com\/austin-catalog-design\/","title":{"rendered":"[SEO] Austin Catalog Design"},"content":{"rendered":"

In the age of digital marketing, new companies often overlook the benefits of the print catalog. MARION’s print marketing team in Austin helps businesses create informative, practical, easy-to-use catalogs that meet the needs of their business. Clients use MARION-designed catalogs to open negotiations with distributors and to attract new clients. In addition to e-commerce, many manufacturers, inventors and wholesalers rely on traditional marketing<\/a> such as print catalogs to inform industry colleagues about what they offer.<\/p>\n

\"Catalogs<\/p>\n

How Catalogs Improve Sales<\/h2>\n

Despite the movement toward online and electronic catalogs, on-the-ground sales agents regularly use paper catalogs in discussions with customers. Every client is different, and some simply prefer to flip through the pages of a traditional catalog to get a sense of the company’s offerings or to find a specific item.<\/p>\n

For many, a paper catalog is still easier to use than an e-commerce site that is difficult to navigate. A sales agent can back up their pitch with a tangible document, making the process more memorable and future orders more likely. Customers already familiar with the e-commerce site may also find that it’s quicker to browse through the paper catalog.<\/p>\n

How Design Improves Catalogs<\/h2>\n

Like all items branded with your company logo, your catalog is part of your business identity. But beyond being a simple presentation of what you have to offer, the catalog must be functional. MARION<\/a>‘s design team, working over more than three decades in Austin, has in-depth knowledge of customer psychology. MARION’s team members know what catalog layout is most effective. Some possible objectives for your catalog might be:<\/p>\n