{"id":4608,"date":"2012-07-13T14:50:04","date_gmt":"2012-07-13T20:50:04","guid":{"rendered":"https:\/\/www.marion.com\/blog\/?p=2806"},"modified":"2023-05-30T11:57:49","modified_gmt":"2023-05-30T16:57:49","slug":"use-qr-codes-to-track-your-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/www.marion.com\/use-qr-codes-to-track-your-marketing-campaigns\/","title":{"rendered":"Use QR Codes to Track Your Marketing Campaigns"},"content":{"rendered":"<p>Quick Response (QR) codes are two-dimensional bar codes that consist of black modules<\/p>\n<figure id=\"attachment_2807\" aria-describedby=\"caption-attachment-2807\" style=\"width: 300px\" class=\"wp-caption alignright\"><a href=\"https:\/\/www.marion.com\/wp-content\/uploads\/2012\/07\/TS-QR-Code-Logo.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-2807\" title=\"TS-QR Code-Logo\" src=\"https:\/\/www.marion.com\/wp-content\/uploads\/2012\/07\/TS-QR-Code-Logo-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" \/><\/a><figcaption id=\"caption-attachment-2807\" class=\"wp-caption-text\">This customized QR code appears in the Total Safety Services &amp; Products Catalog<\/figcaption><\/figure>\n<p>arranged in a square pattern on a white background. Smartphone users can scan the image of the QR code to display text, contact information, or open a web page in the phone\u2019s browser using a QR code app. This allows physical items, such as print ads, to become interactive by providing a shortcut to additional information.<\/p>\n<p>One of the best features of QR codes is that scan-through traffic can be easily analyzed to track the effectiveness of your <a href=\"\/digital-marketing\/\">online digital marketing services<\/a>. Marketers receive enhanced real-time analytics, including who scanned your QR code, where it was scanned, when it was scanned, and which media it was scanned from. QR codes are a great way to track print marketing.<\/p>\n<p>Though typically QR codes identify URLs, it can be used to represent any piece of information you like\u2026the possibilities are endless! Here are some examples:<\/p>\n<ul>\n<li>Mobile-friendly website URL<\/li>\n<li>Send a text message<\/li>\n<li>Send an email message<\/li>\n<li>Address book record (vCard)<\/li>\n<li>PDF flyer<\/li>\n<li>Any bit of text you like<\/li>\n<\/ul>\n<p>Some uses for QR codes are:<\/p>\n<ul>\n<li>Trade show displays<\/li>\n<li>Real estate listings<\/li>\n<li>Billboards and flyers<\/li>\n<li>Catalogs<\/li>\n<li>Print ads<\/li>\n<li>Business cards<\/li>\n<\/ul>\n<p>Contact the MARION <a href=\"\/\">marketing firm in Houston<\/a> to learn more about using QR codes to track the success of your <a href=\"https:\/\/www.marion.com\/what-is-integrated-marketing-campaign-channels\/\">integrated marketing campaigns<\/a>, then join the conversation.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick Response (QR) codes are two-dimensional bar codes that consist of black modules This customized QR code appears in the Total Safety Services &amp; Products Catalog arranged in a square pattern on a white background. Smartphone users can scan the image of the QR code to display text, contact information, &#8230;<\/p>\n","protected":false},"author":1,"featured_media":5896,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_gspb_post_css":"","_uag_custom_page_level_css":"","advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[87],"tags":[],"class_list":["post-4608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Use QR Codes to Track Your Marketing Campaigns - MARION Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marion.com\/use-qr-codes-to-track-your-marketing-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Use QR Codes to Track Your Marketing Campaigns - MARION Marketing\" \/>\n<meta property=\"og:description\" content=\"Quick Response (QR) codes are two-dimensional bar codes that consist of black modules This customized QR code appears in the Total Safety Services &amp; Products Catalog arranged in a square pattern on a white background. Smartphone users can scan the image of the QR code to display text, contact information, ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.marion.com\/use-qr-codes-to-track-your-marketing-campaigns\/\" \/>\n<meta property=\"og:site_name\" content=\"MARION Marketing\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mariongroup\/\" \/>\n<meta property=\"article:published_time\" content=\"2012-07-13T20:50:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-05-30T16:57:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.marion.com\/wp-content\/uploads\/2012\/07\/TS-QR-Code-Logo-300x300.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"300\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Marion Marketing\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@mariongroup\" \/>\n<meta name=\"twitter:site\" content=\"@mariongroup\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Marion Marketing\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Use QR Codes to Track Your Marketing Campaigns - MARION Marketing","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.marion.com\/use-qr-codes-to-track-your-marketing-campaigns\/","og_locale":"en_US","og_type":"article","og_title":"Use QR Codes to Track Your Marketing Campaigns - MARION Marketing","og_description":"Quick Response (QR) codes are two-dimensional bar codes that consist of black modules This customized QR code appears in the Total Safety Services &amp; Products Catalog arranged in a square pattern on a white background. 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